skincarestarter

About

Hello, I’m Samar—Toronto-based mom of two, recovering marketing geek, and full-time ingredient sleuth. I started Skincare Starter after realizing my bathroom looked like a mini-Sephora yet I still couldn’t figure out which serum went first. My mission is to strip away the jargon and hype, spotlight science-backed ingredients, and build easy routines that fit between nap times and Zoom calls. I decode labels so you don’t have to, share step-by-step guides that won’t fry your face, and run on equal parts caffeine and sunscreen. Fair warning: I’m the friend who’s always a little overdressed—and I think your skin should be, too. Join me and let’s glow—and grow—together, one sensible swipe of actives at a time.